FAST Spurs Money Gripes

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Online Shops, P&G Agree to Hash Out Differences
CINCINNATI–Complaints about compensation were a major concern for interactive ad agency executives attending Procter & Gamble’s Future of Advertising Stakeholders Summit (FAST) last week.
Many agencies want to be paid for their overall performance. So few dollars are spent online, most shops claim they would not survive if their compensation was based only on the production and placement of Web ads, as reflected in the percentage-of-billings method predominantly used.
Chan Suh, chief executive of Omnicom Group’s Communicade unit Agency.com,

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