Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Last week, KFC gave Colonel Harland Sanders a makeover, tapping SNL veteran Darrell Hammond for the return. Earlier this month, McDonald's brought back the Hamburglar, who was simultaneously reviled and loved.
Are fast-food brands all vying to revive their mascots? And if we are entering what we'll call Mascot Madness, then who should be the next one to be resurrected?
Here are a few we think should stay dead, followed by some others we wouldn't mind seeing again.
Stay Dead:
5.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in