Brand Marketing

Fast-Food Mascots That Should Live Again, and Who Should Stay Dead

If it's Mascot Madness, then long live Mayor McCheese!

By Kristina Monllos

May 26, 2015

Last week, KFC gave Colonel Harland Sanders a makeover, tapping SNL veteran Darrell Hammond for the return. Earlier this month, McDonald's brought back the Hamburglar, who was simultaneously reviled and loved. 

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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