Fast Chat: Deutsch's Anush Prabhu on Media's Evolution

Why the industry needs to better harness data

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Anush Prabhu, who is taking over Deutsch’s media department, has never made a TV or print buy in his career. But in fact, his data, analytics and communications planning background underscores the changing evolution of that one-time media world. In his new role at Deutsch, he oversees communications planning, media planning and buying, and data strategy—bringing a new perspective to media at an agency that still believes it’s important to have a bundled presence within. 

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