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Fallon has created the new position of chief strategy officer, naming Michael Fanuele to the role. Fanuele, who most recently had that job at Euro RSCG in New York, will join the Publicis Groupe agency in January and work closely with Fallon’s chief creative officer Darren Spiller.
At Euro RSCG, Fanuele oversaw the Havas agency’s strategy group with oversight of accounts like Heineken, Jaguar, Kraft, Nestle and Reckitt-Benckiser. Under Fanuele, the agency won planning recognition for Dos Equis’ “Most Interesting Man in the World” campaign.
Prior
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