Fallon's Tatarka, Baird Move to Mother

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NEW YORK A Fallon creative team that worked on Virgin Mobile’s holiday campaign showing naked teens holding phones over their private parts will jump to Mother, a Fallon representative said.

Allon Tatarka, 28, a copywriter, and Rob Baird, 31, an art director, will join the London-based agency’s New York office, which officially opened about three months ago, effective immediately.

Tatarka has been with Fallon in Minneapolis since 1997 and moved to the New York office last year.



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