Fallon Builds Its Next Generation of Leaders With 2 Digital-Savvy Hires

Brings in chief media officer and digital director

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Fallon Worldwide is expanding its management team with two young, digitally savvy hires—Mandana Mellano is now chief media officer, and Matt Benka is director of digital. The agency said it's a step toward modernizing its creative work on the heels of a Super Bowl spot for Quicken Loans and several new business wins.

Mellano, who said she has long admired the shop since seeing its Porsche work years ago, joins Fallon from Neo@Ogilvy, where she was a partner and director.

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