Facing Growing Competition and Rising Costs, Instacart Looks to Deliver on Brand Soul

The delivery service battles for higher market share

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The past six months has been a game of whack-a-mole for Instacart as multiple challenges have arisen for the grocery delivery brand.

A business darling during the pandemic, Instacart cut its valuation by almost 40% to $24 billion in March after originally being valued at $39 billion after its most recent funding round in 2021.

Carolyn Everson departed as president after just four months in what was deemed a mutual decision between her and CEO Fidji Simo.

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