Facebook Begins Using Information From Logged-In Oculus Users to Serve Targeted Ads

Examples include recommendations for Oculus events or VR apps

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Ads are coming to virtual reality.

When people using headsets from Facebook’s Oculus log into the social network through their devices, Facebook will begin using information about their gaming activity to shape their experience on the Oculus social platform, including which third-party ads they see.

Oculus introduced several updates to its social experience in a blog post, as well as its privacy policy.

At its Oculus Connect 6 conference in September, the company said it would begin rolling out a new social layer across its platform, powered by Facebook, for which it would require people to log into Facebook in order to access features such as chats, events, access Facebook groups, parties, co-watching in Oculus TV and adding friends.

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