Expedia Taps 180 L.A. as Creative Lead

Shop beats GS&P and Creature Seattle

Expedia.com has selected 180 L.A. as its creative agency, replacing The Martin Agency, which was hired by the online travel site in 2009.

Omnicom’s 180 beat Goodby, Silverstein & Partners and Creature Seattle for the business, sources said. Interpublic’s Martin, which parted ways with Expedia in December, did not participate in the review. The account shift does not affect Expedia’s media planning and buying agency TargetCast TCM.

180 L.A. has been given oversight of developing an integrated campaign using advertising, digital and social media.

Martin previously positioned the marketer with the tag “Where you book matters” and featured Project Runway host Tim Gunn in ads for the company, which also owns Hotels.com and Hotwire. In August 2009, Martin won the business from Doner which had worked for Expedia since 2006 and did not defend.

“We were looking for an agency that could help us bring the passion we have for travel to our customers and we chose 180 L.A. for their proven track record in developing compelling and share-worthy ideas that deliver results, something that was already evident in their pitch,” Joe Megibow, Expedia.com’s vp and general manager, said in a statement.