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LOS ANGELES Expedia.com is meeting with at least four agencies this week in the review of its estimated $170 million ad account, according to sources.
WPP Group’s Berlin Cameron United in New York, Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif., Interpublic Group’s McCann Erickson in New York and independent Doner in Southfield, Mich., are pursuing the business, along with undisclosed others, per sources.
Robert Nelson, the client’s acting vice president of branding and segmentation, confirmed a cut last week to a list of “semifinalists” but declined to name them.
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