Exhaustive Search: Midas Looks for Shops in West

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Midas International is about to service the West Coast with two new media and advertising accounts. The Chicago-based company has launched a review for one agency to handle a $3-4-million, regional account in California and another to handle a $1-million piece of business in the Pacific Northwest. Chicago-based executives for the muffler and brake repair company announced last month that they planned to look for a number of local shops to handle the $35 million Midas spends in local media cross-country.

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