Execs From P&G, Citi and Verizon on the Evolution of Adweek

'We're hitting a tipping point,' says P&G CBO Marc Pritchard

Adweek caught up with marketing executives from P&G, Verizon Media and Citi.
Video: Nick Gardner; Editor: Breana Mallamaci

As we continue our series 40 Years Bold, marking the 40th anniversary of Adweek, we caught up with top marketing executives from Procter & Gamble, Verizon Media and Citi to find out what Adweek has meant to them.

“First it was a business resource, then it was a ‘hey, there’s actually meaning here going on inside this community,'” said Verizon executive Sandy Gould of how Adweek has evolved from a weekly print publication to a 24/7 media, events and continuing education resource for the brand marketing ecosystem.

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