The Evolution of Engagement

NEW YORK On a recent afternoon, at the top of the USAToday.com home page, just to the right of the site’s familiar blue-and-white logo, a user identifying himself as “groove8” demanded to know: “Where were those self-appointed watchdogs when Sen. Vitter’s phone number showed up in the D.C. Madam’s phone record?”

Another reader, woody1, commented, in reference to another big news story of the day: “I would much rather purchase goods from Iraq than China.”

Clearly, things have changed at the Web site of Gannett Co.’s

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