Every Ad Is a Tide Ad: Inside Saatchi and P&G’s Clever Super Bowl Takeover Starring David Harbour

Why the brand has a spot in every quarter

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It’s an early evening in January, and David Harbour is already in his pajamas, lying on a mattress without sheets in a country club just outside of Los Angeles. Moments before, he had been jumping on the bed like a giddy teenager at a slumber party. He turns to his side, looks over his shoulder and, with a dreamy-creepy smile, takes a deep breath before earnestly exhaling, “Tide.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in