Everlane’s CEO Says Internal Culture Is Just as Important as External

Michael Preysman spoke about wanting to make changes after the company weathered a summer of negative attention

Screenshot from Brandweek 2020
Michael Preysman took the virtual stage at Adweek's Brandweek. Adweek

DTC fashion brand Everlane rose to fame for its “radical transparency” tagline and promise to share details about its manufacturing and supply chain processes. Now, it’s applying that tagline internally, too.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.