Marketing Innovation

Ever Think About What's in a Tampon? This Company's Subway Ads Start the Conversation

Lola launches first non-digital campaign

lola-tampons-CONTENT-2017 — Lola is taking over New York City subway cars with a major new campaign. Lola

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Ladies of the world: Do you ever stop and think about how your tampons are made? Online tampon delivery brand Lola has and its spreading the word about its products—made from 100 percent organic cotton—to women of New York with its first big non-digital advertising campaign.

Lola worked in partnership with creative agency The Working Assembly to bring the project to life.

For its very first subway campaign, Lola will run ads for four weeks on 570 cars.