Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Two months ago, the sporting world ground to a halt all at once as the spread of the coronavirus forced leagues to shut down. Now, sports are finally starting to come back. First was South Korean baseball. Then Germany’s Bundesliga made a return. In the U.S., Nascar was the first major sport to fire the engines back up.
While games have returned, the fans have not. Screening players, coaches and broadcast crews for Covid-19 is possible, but fans pose a much more complicated safety issue.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in