EvansGroup Plans to Form Interactive Media Division: Seattle Shop Creates Seafirst Bank’s Video Wall



SEATTLE – EvansGroup here is jumping into the evolving world of new media, with plans to establish an agency division devoted to interactive communications technology before year’s end.
The as-yet unnamed division, to be housed within the media department, will launch with a soon-to-be hired executive devoted half-time to the effort and plans to go full-time as opportunities develop.
The division will explore interactive media scenarios with an eye toward turning them into ad opportunities for EvansGroup clients.
‘The key idea is that when the industry is ready (to move into the interactive medium) we will be completely up to speed and ready to handle it, whatever ‘it’ may be,’ said EvansGroup/Seattle president Dennis Miller. ‘We’re doing it because our clients have expressed an interest in learning more about interactive technology,’ he said.
Miller and his clients have several ideas on the table. For Seafirst Bank, a Bank of America company in Seattle, the advertising agency helped establish the ‘Seafirst Wall,’ a bank of video monitors where consumers can interact with tellers at distant locations and take care of just about any banking transaction.
Wall video banks where consumers can take care of a variety of transactions are frequently cited examples of how consumers will use interactive media in the future. It is possible that other EvansGroup clients could incorporate their advertising messages into the wall technology.
Miller sees infomercials becoming a more viable advertising option for clients as the concept of a 500-channel universe takes shape.
For client Tony Roma’s, the restaurant chain based in Dallas, EvansGroup is considering offering an infomercial to sell mail-order ribs in markets where the restaurant chain does not operate.
For client Lindal Cedar Homes, EvansGroup may create an infomercial taking viewers through a tour of one of the houses to encourage them to request further information on the site.
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