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LOS ANGELES A proposal by the European Parliament to curb advertising that reinforces gender stereotypes has ignited a debate about who should determine what is sexist and whether the group has the authority to make such suggestions in the first place.
The effort is spearheaded by Swedish European Parliament member Eva Britt-Svensson who in a non-binding report wrote: “Gender stereotyping in advertising straitjackets women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed down for both sexes.”
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