Euro Combines Health Units Into One Network

NEW YORK Havas’ Euro RSCG Worldwide has created a new global health marketing and communications group called Euro RSCG Life that seeks to aligns the company’s 44 health-focused offices in 16 major markets around the globe into a single network.

The new group will be made up of a single executive management team united under a single financial reporting structure, a Euro representative said.

This new health network has roughly 1,000 employees worldwide and offers advertising, public relations, event promotion, medical education, consumer advertising, interactive and consulting services. In 2002 Euro RSCG’s health agencies had combined capitalized billings of US$ 1.64 billion.

Sander Flaum, formerly CEO, Robert A. Becker Euro RSCG, will serve as Chairman of Euro RSCG Life. Ron Pantello, formerly CEO of LM&P parent Euro RSCG Healthview, will serve as the firm’s Chief Executive Officer in charge of the network’s day-to-day operations. The two will jointly set and lead the network’s business growth strategies while also retaining close relationships with key clients.

Management of the group will be led by the Euro RSCG Life Executive Management Committee, reporting to Pantello: Mark Goldstone, chief operating officer and global business director; Diane Harri, CEO of the Americas; Michel Nakache, CEO of Europe/Asia; Michael Norton, chief strategy officer; Donna Murphy, chief of operations; Tony Russo, CEO of Euro RSCG Life Public Relations. Al Paz, president of Euro RSCG Life Becker in the USA, also serves on the committee with responsibility for Latin American operations and the network’s marketing services companies.