E*Trade's Squad of Silver-Haired Cheerleaders Will Star in Its Super Bowl Return

Spot will focus on saving for retirement

E*Trade is back in the Super Bowl this year with a 30-second spot that’s all about reminding people how important it is to save for retirement, with a little help from a crew of overworked, but spunky elderly cheerleaders. The brand hasn’t run a spot in the game since 2013.