ESPN Unveils 'Sports Heaven'

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NEW YORK ESPN Mobile’s Super Bowl spot showcases a fantasy landscape where a panoply of athletes populate a city.

Havas-owned Arnold in Boston created the 60-second commercial, which will air during the second quarter of Super Bowl XL on Feb. 5.

This marks the agency’s first major effort for the client since it added the assignment from Bristol, Conn.-based ESPN following a review last March.

At the time, sources pegged the ad budget at approximately $30 million.

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