Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK ESPN Mobile’s Super Bowl spot showcases a fantasy landscape where a panoply of athletes populate a city.
Havas-owned Arnold in Boston created the 60-second commercial, which will air during the second quarter of Super Bowl XL on Feb. 5.
This marks the agency’s first major effort for the client since it added the assignment from Bristol, Conn.-based ESPN following a review last March.
At the time, sources pegged the ad budget at approximately $30 million. (A 30-second spot on ABC’s telecast of the Super Bowl costs about $2.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in