Erin Andrews Saves Valentines Day as a Gritty Anti-Hero for Her Line of Sports Gear

The new WEAR by Erin Andrews campaign suggests knowing your sports-fan partner instead of buying terrible last-minute gifts

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Valentine’s Day marketing for oblivious significant others writes itself around this time of year. “Seeking a gift for that special someone? Tell her how much you love her with a [random floral arrangement/oddly brown diamond/set of lingerie you didn’t get the measurements for] at [insert brand] today.”

It’s holiday marketing precipitated on not knowing your partner and substituting flowers, jewelry, chocolates and other catch-all gifts for genuine thought. To veteran sports reporter and entrepreneur Erin Andrews, it’s both an insult and an opportunity for her WEAR brand of women’s sports apparel.




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