Erich & Kallman Adopts Unusually Serious Tone in This Ad for AliveCor’s KardiaBand EKG Watch

More thoughtful content reflects agency’s style diversification

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A man runs across far-reaching landscapes while a voice-of-God narrator waxes profound about the meaning of life. The man stops to check his watch before disappearing into the sunset. You might be surprised to learn this is an ad by Erich & Kallman for AliveCor’s KardiaBand EKG watch.

The 2-year-old agency founded by Eric Kallman and Steven Erich, who at previous firms have been known for such jocular spots as “The Man Your Man Could Smell Like” and “Whopper Freakout,” is moving toward more serious and thoughtful ad content, said Kallman, who is also creative director.



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