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Sony‘s latest ad for the newly released PlayStation 5, by adam&eveDDB, is so epic and action-packed that at first glance, one might mistake it for a movie trailer. The 60-second spot shows a man in a small boat on a rolling ocean who is suddenly surrounded by pirates and airships as his craft is drawn toward an ethereal, powerful blue light.
As the film progresses, the edge of the ocean comes into view. The man is reassured by a mystical character who urges him on as he sails his boat right over the rim of the world and emerges, flying, into space.
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