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LONDON—When first viewing the new ad for the International Paralympic Committee, you might think your Wi-Fi is playing up or that the video hasn’t fully buffered. That’s because for the first 17 seconds of the 48-second spot, the screen is almost entirely black.
But the darkness is deliberate and soon gives way to inspiring footage of U.S. athlete David Brown—the fastest fully blind sprinter in the world—running a 100-meter race at the Rio Paralympics in under 11 seconds, while being shadowed by his guide runner, Jerome Avery.