Enron to Dissolve Media Unit

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Amid the high profile meltdown of Enron Corp. is the expected demise of a lesser-known unit designed to create a futures market for media buying.

Last year, the Houston-based energy-services company, which is seeking bank ruptcy protection and fending off federal investigations and several lawsuits, created Enron Media Services to market “price-risk-management” plans to advertisers and media agencies.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in