Energizer’s Famous Pink Bunny Is Still Going After 27 Years, and It’s Getting a Makeover

Mascot will have more humanlike moves and expressions

Ninety-five percent of consumers recognize the Energizer Bunny, according to a 2008 study. Energizer

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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