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Ninety-five percent of consumers recognize the Energizer Bunny, according to a 2008 study.
The average rabbit lives between 7 and 10 years. But one remarkable specimen is heading toward its 27th birthday. That’s so old for a bunny, in fact, that this particular one is also getting a face-lift.
We speak, of course, of the Energizer Bunny—the pink, fuzzy mechanical mascot that wears shades, shuffles around in flip-flops and beats a drum. Chances are you’ve seen it in one or more of the innumerable TV spots that look like ads for something other than batteries—until the needle-scratch moment when the bunny enters the screen, pounding that big drum while the voiceover extols the batteries that “keep going and going and going.”
It’s
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