‘Empire State of Mind’ Makes First Ad Appearance as an Anthem to NYC Healthcare Heroes

Alicia Keys, Jay-Z approved its use for Montefiore after seeing its role in patients' recovery

Two healthcare workers hugging
Montefiore Health System celebrates healthcare workers as the new generation of NYC heroes. Alto

For more than a decade, “Empire State of Mind” by Alicia Keys and Jay-Z has been a globally recognized celebration of New York City’s grit, glamour and hard-earned opportunities.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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