Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Christa Pitts didn’t know a career in sales would give her the entrepreneurial foundation to run a global company beloved by families.
Pitts—along with her twin sister, Chanda Bell, and their mother, Carol Aebersold—heads up The Lumistella Company, which makes The Elf on the Shelf brand of books, toys, entertainment and immersive experiences that has become a holiday tradition worldwide.
Her path to success came through a career in sales. After college, her first job was at Aramark, selling uniforms to companies, which she continued to do for several smaller manufacturers before taking a friend’s suggestion and trying out for a hosting gig on shopping channel QVC.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in