El Al Picks New U.S. Agency, Debuts 'Vacations' Campaign

Soubriet Byrne & Associates lands another travel brand

EL AL recently selected its new lead agency in the U.S., Soubriet Byrne & Associates (SBA), which beat out four other unnamed contenders, per the brand. Excluding business-to-business and Internet, the Israeli airline's ad spend hit $389,000 last year, according to Nielsen, while totaling $312,000 during 2011.