Editor’s Letter: The Complex Question of Personal Data and How Marketers Are Using It

Our latest Digital Transformation Playbook explores the consequences

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Thanks to our now constant use of smartphones, the personal data that we shed out into the world has never been richer, more nuanced and, well, revealing. Having access to that is a marketer’s dream, but how that information is used has real consequences for consumers from whom it is collected.

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This story first appeared in the May 14, 2018, issue of Adweek magazine. Click here to subscribe.