Brandweek

Editor's Letter: Our Latest Issue of Brandweek Is Dedicated to the Evolution of Retail

From Goop's meteoric rise to DTC's latest meltdowns

A collage of Alexandra Waldman, Alegra O’Hare and Elise Loehnen along with photos of products — In this issue, Alexandra Waldman and Alegra O’Hare interview each other about the good and bad of guiding challengers versus heritage brands, and in our cover story, we examine how Goop broke away from competitors.(L. to r.) Cheril Sanchez for Adweek; Rozette Rago for Adweek

March 3, 2020

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Alexandra Waldman speaks eloquently and bluntly about the fashion industry—a combination that’s hard to find, and that’s catapulting her clothing business, Universal Standard, into the mainstream. As the world’s first truly size-inclusive brand, fitting women from 00-40, it’s partnered with Adidas, Rodarte, J.Crew and even our cover star’s brand, Goop.

Stephanie Paterik

@stephpaterik
stephanie.paterik@adweek.com

Stephanie Paterik is the editor in chief of Adweek, where she leads the editorial staff and strategy.

Brandweek

Editor's Letter: Our Latest Issue of Brandweek Is Dedicated to the Evolution of Retail

From Goop's meteoric rise to DTC's latest meltdowns

Stephanie Paterik

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Stephanie Paterik