Editors' Letter: Our Coverage of Brands Has Never Been More Interesting, or Important

4 stories designed to inform and inspire key parts of your business

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The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers’ minds. Today it’s back, reimagined for 2018. Executives convening in Palm Springs, Calif., for our first Brandweek experience are receiving a special conference-edition magazine by the same name, full of insightful stories about the world of brand marketing.

As advertising journalists, we see time and again that the most enduring brands are the ones that constantly reinvent their products and operations while holding true to their DNA—those core values that drive employees to greatness and customers to lifelong loyalty.



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This story first appeared in the September 24, 2018, issue of Brandweek.