Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers’ minds. Today it’s back, reimagined for 2018. Executives convening in Palm Springs, Calif., for our first Brandweek experience are receiving a special conference-edition magazine by the same name, full of insightful stories about the world of brand marketing.
As advertising journalists, we see time and again that the most enduring brands are the ones that constantly reinvent their products and operations while holding true to their DNA—those core values that drive employees to greatness and customers to lifelong loyalty.