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In Adam McKay’s 2021 apocalyptic film Don’t Look Up, public relations firms aren’t part of the story that plays out on screen.
As a planet-killing asteroid hurtles toward Earth, scientists, journalists, politicians, pundits, conspiracy theorists and celebrities are all satirized by a star-studded cast including Meryl Streep, Jennifer Lawrence, Leonardo DiCaprio, Jonah Hill and Ariana Grande.
The asteroid is a metaphor for climate change, of course. And if the fictional crisis is anything like the current real-life cataclysm that inspired it, then PR firms were surely part of the comedy/disaster movie, too—albeit shaping the terms of the debate behind the scenes.
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