Eclipse 2017: See All the Kooky, Silly Ways Brands Are Trying to Cash In

From Airbnb to Warby Parker

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Millions of Americans today are excited to witness the first total solar eclipse visible across the entire United States since June 1918, so marketers have unsurprisingly been hard at work to make sure brands are a part of the Great American Eclipse.

From drink recipes to camps to moon jokes, see below for some of the many, many eclipse campaigns.

Airbnb and National Geographic

The brands partnered on a contest where winners slept in a see-through geodesic dome in Bend, Oregon Sunday night before meeting with two National Geographic Explorers: Dr.



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