Eastern Airlines Is Back (Again) With a New Strategy and Rebrand

The once storied carrier tries a different approach

During its heyday, Eastern Airlines was one of the original Big Four domestic carriers, before folding in 1991. This January, it is returning to the skies, beginning with a route to Guayaquil, Ecuador out of New York’s JFK International Airport. It’ll also serve Georgetown, Guyana and Jinan, China (pending the resolution of political tensions between the U.S. and China).