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Droga5 London has found a creative way to promote the productivity service Setapp: by showing just how wrong things can turn when we get distracted and don’t finish a task.
In a series of comedic spots, the “Don’t Get Sidetracked. Get Setapp” social campaign showcases three scenarios where failing to complete a task leads to absurdly dramatic consequences.
In the hero film, a man with a phobia of snakes is hypnotized into thinking he has become one and is left forever in a snake-like state after his therapist gets distracted by a phone call.
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