EA's 'Madden NFL 10' Tackles the Airwaves

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NEW YORK While you won’t be hearing John Madden call any football games this year, the iconic game bearing his name will be impossible to miss during the pre-season debut of Monday Night Football. The broadcast, which airs on Aug. 13, will mark the kickoff of EA Sports’ extensive  “Fight for every yard” advertising campaign for Madden NFL 10.
 
Six spots for the perennial top-selling title will air during the pre-season matchup of Super Bowl XLIII combatants the Pittsburgh Steelers and Arizona Cardinals.

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