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Ant Farm has been named interactive agency of record for LastMinuteTravel.com.
The Atlanta shop will handle online creative, media planning and data analysis for the provider of late-breaking travel and entertainment opportunities.
Creative efforts will include both standard and more highly interactive “rich media” banners running on search engines including Google and GoTo, along with travel specific sites on theDoubleClick advertising network.
“Ant Farm’s experience in Internet customer acquisition complements our brand-building strategy,” said Carolyn Donegan, vice president of marketing at LastMinuteTravel.com.
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