Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
–How are consumers using the Internet? Let us count the ways. Actually, there are really only two: users either shop online and then go offline to buy what they want, or they decide to stay online and complete their purchases.
Of the two, according to a new report by Port Washington, N.Y.-based marketing information provider, The NPD Group, 51 percent of consumers in May 2001, e-shopped, then went out and bought products at brick-and-mortar stores.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in