Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Duolingo’s owl mascot got a BBL this week in the brand’s outrageous social campaign. Then it exploded during the Super Bowl.
Duo the owl appeared in a :5-second regional Super Bowl ad “Do your lesson, no buts.” First, Duo turns away from viewers as if to show off the surgery results. Then, the owl’s butt begins to inflate and explodes as Duolingo’s “Correct” chime plays. When Duo’s butt explodes, a new green owl pops out.
Duo gets a BBL
This might’ve puzzled Super Bowl viewers who weren’t in on the BBL social media joke, prompting them to search online for answers or post about it on social media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in