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Dunkin' Donuts has been on a roll with social media lately, debuting one of the first Vine-based TV spots in history last month. So forgive the brand's marketing chief, John Costello, for being a bit loosey-goosey during the second day of the ANA Masters of Marketing confab in Phoenix.
Costello gave the coffee-sipping audience a sneak peek at two 30-second ads that will break on Oct. 14. In an effort called #MyDunkin, the spots feature two consumers—one in each ad—who were chosen to appear for the brand due to their positive tweets about its products.