Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When its first TikTok hashtag challenge launched Saturday, footwear retailer DSW’s aim was to merely dip its toe into the social media platform, in the words of CMO Amy Stevenson.
The testing of those waters, however, proved to be more of a plunge: As of Wednesday, its #TooManyShoes campaign has generated some 1.7 billion views, she said. The idea was that people needed an outlet to show off their favorite shoes after spending months in quarantine.
“We’re
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in