Droga's Delicious World

Mondelez, Coca-Cola fuel growth, as Prudential gets love at Cannes

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Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future. It was their first meeting since Kraft spun off the new snack foods business earlier in the year, and the assembled represented Mondelez’s leaders across developing markets, which constitute some 44 percent of its revenue and drive its growth.

Just one individual outside Mondelez was tapped for that meeting: David Droga.

With the founder and creative chairman of agency Droga5, “you feel that kind of sense of calm,” says Dana Anderson, svp of marketing strategy and communication at Mondelez (a mash-up of the Latin terms for “delicious” and “world”).



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