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Droga5's Chobani win was hard fought, given the caliber of the agencies that the yogurt company considered.
The runner-up was The Martin Agency and Bartle Bogle Hegarty and Wieden + Kennedy competed in an earlier round. The search for a lead creative agency began in June.
The incumbent, Boathouse, in Boston, was hired in February and invited to participate in the review but declined. Ark Advisors in New York helped manage the process.
In addition to Droga5, Chobani also tapped Weber Shandwick for public relations and social strategy.