DraftKings to Go Public After Merger

Diamond Eagles Acquisition Corporation acquired the fantasy and sports betting site

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

DraftKings, a daily fantasy and sports betting site legal in most states, will soon be a public company. The betting site announced today that it has been acquired by Diamond Eagles Acquisition Corporation, a publicly-traded company alongside SBTech, a b-to-b tech company that works alongside sports betting sites.

As part of the new deal, Diamond Eagle will change its name to DraftKings, now a household name among sports fans. The transaction between DraftKings, SBTech and Diamond Eagle is expected to close by June of 2020 with an anticipated market value of $3.3

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in