Draftfcb N.Y. Fills Top Creative Role

Recruits agency's Argentina-based Javier Campopiano

The New York office of Draftfcb has named new chief creative officer: Javier Campopiano, who most recently was regional creative director of Draftfcb Latin America.

Campopiano, who starts Feb. 4, will partner with Debra Coughlin, global CMO at the Interpublic Group shop, who becomes interim managing director while the agency continues to search for an exec to fill the post.

Coughlin assumes that role from Dana Maiman, the CEO and president of Draftfcb Healthcare, who has held the dual role as president of the New York shop since 2010. Maiman will now focus on efforts to grow that business globally.

Campopiano, who was named executive creative director of Draftfcb Argentina in 2010, oversaw the country’s most-awarded agency at Cannes in 2012, the agency said. (He was named regional creative director for Draftfcb in 2011.) Campopiano is known for his work on brands like Oreo, Citric, Banco Macro, +vision, Club Social, JVC, ZonaJobs, KY Gel, Compumundo and Piero.

He fills a position left open since early 2012, when Darren Moran and the agency parted ways after 14 months. Before Draftfcb, Moran was a global creative director at Young & Rubicam, New York, where he spent 13 years. Moran joined Draftfcb in October 2010, filling a vacancy left after Michael Simmons, on the job for 14 months, was shifted out of it.

Coughlin, an architect of MasterCard’s “Priceless” campaign when she was svp, global branding at the card issuer, later served as CMO of Citigroup’s Citi Card unit. She is filling in on a role that was last formally held by Sandy Kolkey, who left Draftfcb after six months in the job in late 2010.

Maiman is known for growing Draftfcb Healthcare’s portfolio of clients, which now includes Abbvie, Amgen, Boehringer/Ingelhein, Bristol-Myers Squibb, Johnson & Johnson, Genentech/Roche, Lilly, Medtronic, Merck and Novartis.

Draftfcb, which acquired Hudson Global, a Tarrytown, N.Y.-based pharmaceutical company in September, is now forming an alliance with the Argon Network, a group of 22 healthcare agencies in Europe, Asia, the Middle East and South America. Maiman is also looking for additional M&A opportunities outside the U.S.