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Five finalists emerged last week in the review for Celebrity Cruises’ estimated $20-30 million advertising account.
Contending are incumbent WestWayne in At lanta, DraftWorldwide in Chi cago, Wunderman in New York, Digitas in Boston and Rapp Collins in Dallas, sources said.
Direct marketing ex pertise will be critical to the decision, sources said. Final presentations are under way, involving a creative assignment built around a predetermined positioning statement (“A touch above”) created by Chicago brand-assessment consultancy The Helios Group.
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