Dove has a reputation for disruption when it comes to advertising. Famous for the Dove Self-Esteem Project—its move to include only “real” women and girls in advertising, sans photoshop—the brand is attempting to move the needle further with the introduction of the “No Digital Distortion” mark.
Dove Takes Another Crack at Industry Beauty Standards With 'No Digital Distortion' Mark
By early 2019, all the brand's static ad imagery will feature the mark
