Dove Takes Another Crack at Industry Beauty Standards With ‘No Digital Distortion’ Mark

By early 2019, all the brand's static ad imagery will feature the mark

The 'No Digital Distortion' mark is a continuation of the brand's Self-Esteem Project. Dove

Dove has a reputation for disruption when it comes to advertising. Famous for the Dove Self-Esteem Project—its move to include only “real” women and girls in advertising, sans photoshop—the brand is attempting to move the needle further with the introduction of the “No Digital Distortion” mark.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.