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Dove has a reputation for disruption when it comes to advertising. Famous for the Dove Self-Esteem Project—its move to include only “real” women and girls in advertising, sans photoshop—the brand is attempting to move the needle further with the introduction of the “No Digital Distortion” mark.
Beginning this month, the health and beauty brand will roll out the mark on its global static ads and photography, with the goal of having all ads marked by January 2019.